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26% more F&B orders

Wrexham AFC

As Wrexham AFC climbed from non-league football to the doorstep of the Premier League, Kayana's self-service kiosks kept the matchday experience at the Racecourse Ground moving — faster food and drink service, shorter queues and higher order volumes at half-time.

The challenge

On matchdays, thousands of fans move through the Racecourse Ground with the same goal at half-time: buy food and drinks quickly before play resumes. Traditional counter service struggled to keep pace — long queues formed, staff were under pressure, and orders were lost during the match's most commercially important window.

With Kayana

Using Kayana's end-to-end platform, the kiosks were fully connected to EPOS, card terminals and kitchen workflows, so orders placed on screen went straight to prep areas with no manual input. Fans browse, customise and pay in seconds; staff are freed to focus on fulfilment. Menus, pricing and promotions are managed centrally, giving the operations team full control without on-site complexity.

The kit they run

The Kayana products behind the result

Results

What changed, in numbers

26%
More F&B orders

Increase during the half-time peak

28×
Revenue growth

Across three seasons of promotion

3
Promotions in 3 years

National League to the Championship

★★★★★
The self-service kiosks completely changed how we handle our busiest moments. Fans order faster, queues move quicker, and our team can focus on delivering food efficiently.
W
Stadium Operations Manager
Wrexham AFC
On site

Inside Wrexham AFC

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